Commercial Restructuring
Transforming partners from right-sizing to future profitable growth

Our Services 

Our expertise and experience from past engagements include:

  • Performance Improvement and Profit Leakage Scans
  • Restructuring / Deals / Advisory
  • Valuation / Transactions
  • Strategy (corporate, business, commercial, product-level)
  • Business Transformation (business model, digital transformation, DNA)
  • Commercial Optimization (revenue management and profit maximization)
  • Innovation through Design Thinking
  • Leadership / Change Management using Industrial Psychology
  • Vendor Selection (business systems in revenue management and reservation systems)


Methods - Transforming to Profits



We use a number of proprietary methods, tools and methodologies that are based on proven techniques released and obtained by training at Harvard Business School. These techniques were used as a foundation for building new tools that have been adapted for our work and the industries we serve. Some have been registered as trademarks, such as Cruising to Profits (airline industry) and Transforming to Profits (B2B service industries).   

The Transforming to Profits is a service product consisting of a series of structured and unstructured team activities executive can hold to review, benchmark and improve business models against industry and competitive changes. It stresses the required alignment between the key pillars of underlying business model bricks to (new) value propositions that can be delivered using the most effective resources and through the right channels, however narrowly defined. A description can be found below:

 The Transforming to Profit framework and activities are held using a number of branded tools in the T2P toolbox. An overview of the steps an sequence (downstream or upstream or mixed) is shown below:

An overview of the Transforming to Profits framework of activities and work streams can be found below: