Digitalization of Duty-Free

Digitalization of Duty-Free

(In-flight) Duty Free transformation through digitalization broadens the retail appeal. A global content-driven affiliate network brings new players and a re-energized revenue potential worth billions of dollars.

In the digitally powered circular economy, business models focus on renewal, sharing and service. In the airline or air transportation business, affiliate marketing is becoming mainstream in order to reach all targeted customer groups and segments. As such, the shortest path to all customers and profitable growth is not a straight line particularly for duty free sales…