Digitalization of Duty-Free

Digitalization of Duty-Free

(In-flight) Duty Free transformation through digitalization broadens the retail appeal. A global content-driven affiliate network brings new players and a re-energized revenue potential worth billions of dollars.

In the digitally powered circular economy, business models focus on renewal, sharing and service. In the airline or air transportation business, affiliate marketing is becoming mainstream in order to reach all targeted customer groups and segments. As such, the shortest path to all customers and profitable growth is not a straight line particularly for duty free sales…

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How do low-cost carriers perform in times of crisis?

How do low-cost carriers perform in times of crisis?

With the global airline industry reporting billions in losses in 2008-2009, the crisis begged the question: how low-cost carriers were affected and how they coped with a drastically changing trading climate. In more mature aviation markets, such as North America and Europe, low-cost carriers were facing a multitude of challenges as their growth appeared to saturate with ever-increasing unit costs.

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