Millennium Aviation Inc. released a case study of reviving an airline’s business model.
A Latin-American carrier was trending downwards, experiencing negative growth and increased losses.
After making a research on the situation, we have found 4 keys finding:
- Loyal customers were the least profitable (on average 18% less than infrequent customers)
- Ancillary services had no “stickiness” and did not generate sufficient revenues (2% of total revenues)
- Average fares were 2% lower than market fares
- Passenger growth was declining even though it had a competitiveschedule (2% points below market growth)
Find out how Millennium Aviation Inc. coached client to avoid the blind spots.