Cruising to Profits : The Synopsis

In Cruising to Profits (Volume 1 – Second Edition), a very thoughtprovoking book, strategic airline business transformation specialist and profitability expert Ricardo Pilon shares transformational strategies and tools he concludes would contribute to a fundamental shift in turning commercial aviation into a profitable business. Some radical, but necessarily drastic, views and methodologies are offered. The content is primarily based on his practical airline management and business consulting experience, but also combines results from the author’s academic involvement in airline economics with management science and leadership. The author introduces a threepillar visionary leadership framework BeProFit (BPF) that redefines the role of commercial aviation. They further discuss the human element in profitability and paves the way for the Human Capital Profit Multiplier and S.T.A.R, which are management tools that can be used as instruments. These are explained in Volume 2.

BeProFit (BPF) : WHAT visionary leadership framework and management methodology it would take to turn commercial aviation into a profitable business and HOW to apply a unique combination of business model expertise with modern convergent governance.

Lastly, Cruising to Profits offers valuable, actionable management tools so as to execute on the vision and include daytoday operations towards commercial airline strategy formulation. First in a series of eyeopener work, Cruising to Profits is a mustread for those at the heart of senior airline management and those who take a close interest in the business.

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